If you have ever wondered why a promotional SMS arrives from a header like “AB-SHARMA”, or why some numbers never get marketing calls, the answer is TRAI’s rules on unsolicited commercial communication. They matter to every property business that calls or texts buyers.
DND: the buyer’s preference
Telecom subscribers in India can register preferences to block commercial communication, fully or by category; real estate is one of the categories. Promotional calls and SMS must respect those preferences, which is why numbers are “scrubbed” against the preference register before promotional sending.
DLT: registering who you are
TRAI’s rules run on a Distributed Ledger Technology (DLT) platform operated by telecom operators. A business that sends commercial SMS or makes commercial calls registers on it as a Principal Entity, usually with documents such as PAN, GST or a Shops and Establishment certificate, and address proof, with the same name everywhere. SMS headers and message templates are registered too.
Promotional is different from service
Replying to a buyer who asked you about a property is not the same as promoting a new launch to a list. Promotional communication needs explicit consent, a promotional header or number series, and a preference scrub on every send. Service and transactional messages have their own, narrower rules.
Automated and AI calls
Calls made with automated or artificial voice technology are an area of active regulation. The safe approach is to make automated calls only from a number registered in your business’s name and declared for that use through DLT, only to people who asked to be called, and only at reasonable times.
How Meenira Realty approaches it
- It replies only to buyers who message you first; it does not cold-call or cold-message.
- Promotional sending is switched off in Meenira Realty today.
- Every outgoing message is checked against consent, opt-out and time-of-day rules before it is sent.
- Automated calls go only from a number declared for them under DLT.
See compliance in Meenira Realty, or talk to us.